You have a smart, well-designed website that’s not complicated or cluttered to look at. You have a great business message to get across. And you have a potential audience, ready to leap forward on your call to action. That sounds like a dream scenario for […]
Let’s be in no doubt here: there are lots of business websites out there. Simple ones, flashy ones, one-pagers, multi-layered sites, and they are all vying for users’ attention: selling, buying, explaining, introducing. So, you are competing against a huge number of rivals to get […]
There’s no doubt that a good-looking website is what it’s all about these days. A decent ‘.com’ for your business has been important for years of course, but that took on a whole new meaning during Covid-19, when you couldn’t get out to see your […]
You did the research, you completed your business plan, you found some funding and now you’re ready for business. That sounds a great position to be in. So now’s the time to get people interested in buying your product or service. How do you convince […]
If you work in a business environment, the chances are that every so often you’ll see great ideas come and go. ‘Now why didn’t I think of that’? is a thought that has flashed across almost everyone’s mind at some time. But if you are […]
Don’t you love a hyphen? That often-used (there’s one already) little dash can do so much to understand words and prose, but in the next moment, it can complicate and confuse too. It helps us when we want to talk about a scary-looking monster or […]
Considering how popular and widely used the English language is, it does have some weird and quirky ways about it. And none more so than the number of heteronyms it has. Hetero-what? Heteronyms. Words that are spelled the same but have different meanings and are […]
Much has been said about language generators. Certainly they are getting quicker and more efficient and, as their accuracy improves, their uses expand. From simple language translators to more elaborate artificial intelligence (AI) writing tools, the benefits of this technology are becoming clearer. For example, […]
Gardeners dig them, dieters wouldn’t go without them and wine lovers raise a glass to their brilliance. Image recognition apps, aka visual search engines, continue to amaze and delight users with each new development. The technology, which turns your smartphone’s camera into an image identifier, […]
Two questions: 1. Do you have predictive text turned on for your mobile phone messaging? 2. Do you have any Italian friends? Bear with us on this; these two questions are related. Because if you have predictive switched to ‘on’ and you send your Turin […]