What’s the worst thing any writer wants to see on their laptop? Answer: a blank screen. It’s true. If you’re a writer – either a professional scribbler or a business person who needs to communicate with someone else – and you have a blank screen […]
We all learned many things from the recent lockdown period. Health, hygiene, masks, distance-keeping, vaccines, and lots more besides. But from a communications point of view there was a big coronavirus lesson: people can work remotely when maybe they had never experienced it before. And, […]
Bad news travels fast. Oh how true. A nasty rumour, a celebrity transgression, a misplaced word in the press that’s blown up out of all proportion, or some bawdy tittle-tattle that’s simply not true – these can all cause trouble. And how the public laps […]
Budgets are important in any business. Marketing budgets, PR budgets, aftersales budgets – they’re all vital to the continued and successful running of a company. And the same can be said for training budgets. Often considered to be one of the first things to go […]
So you’re new to a company and looking forward to making a good impression. You’re keen to learn, ready to work and eager to please. There’s plenty to do. But hold on a minute. This isn’t a one-way street. What can your new company do for […]
You have a smart, well-designed website that’s not complicated or cluttered to look at. You have a great business message to get across. And you have a potential audience, ready to leap forward on your call to action. That sounds like a dream scenario for […]
Let’s be in no doubt here: there are lots of business websites out there. Simple ones, flashy ones, one-pagers, multi-layered sites, and they are all vying for users’ attention: selling, buying, explaining, introducing. So, you are competing against a huge number of rivals to get […]
There’s no doubt that a good-looking website is what it’s all about these days. A decent ‘.com’ for your business has been important for years of course, but that took on a whole new meaning during Covid-19, when you couldn’t get out to see your […]
You did the research, you completed your business plan, you found some funding and now you’re ready for business. That sounds a great position to be in. So now’s the time to get people interested in buying your product or service. How do you convince […]
If you work in a business environment, the chances are that every so often you’ll see great ideas come and go. ‘Now why didn’t I think of that’? is a thought that has flashed across almost everyone’s mind at some time. But if you are […]